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Privacy Policy

Effective Date: November 8, 2026

Welcome to the privacy policy of QLI FITNESS EQUIPMENT AUSTRALIA PTY LTD. This document is designed to inform you clearly and comprehensively about how we collect, use, store, protect, and manage your personal information when you visit our e-commerce website www.qlifitnessau.com, make purchases of our fitness equipment, and interact with our online services. We are committed to upholding the highest standards of data privacy compliance, in full alignment with the Australian Privacy Principles outlined in the Privacy Act 1988 (Cth) and all applicable global data protection regulations for our international customers. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to all terms set forth in this Privacy Policy. If you do not agree with any part of this policy, we kindly ask that you refrain from using our platform and submitting any of your personal data to us.

1. Information We Collect From You

We only collect information that is necessary to deliver a seamless, secure, and personalized e-commerce experience for every customer of our fitness equipment products. The categories of information we gather include:

  • ‌Personal Identification Information‌: This includes your full name, residential or delivery address, email address, contact phone number, and valid identification details only when required for order verification to prevent fraudulent transactions. We collect this information when you create a user account on our website, place an order, subscribe to our marketing newsletter, submit a contact inquiry, or participate in our customer loyalty program.
  • ‌Payment and Transaction Information‌: When you complete a purchase on our platform, we collect necessary billing address, payment method details, transaction amount, and order history records. We do not store full credit card or debit card details on our internal servers; all sensitive payment processing is handled through PCI DSS-compliant third-party payment gateways to ensure maximum financial data security.
  • ‌Technical Usage Data‌: As you browse our website, our servers automatically collect non-personally identifiable information including your IP address, browser type and version, device operating system, time zone setting, pages you view on our site, access timestamps, click-through paths, and the referring website addresses that directed you to our platform. This data helps us optimize website performance, resolve technical errors, and understand user navigation patterns to improve our site layout.
  • ‌Customer Preference Data‌: With your explicit consent, we collect information about your fitness equipment product preferences, past purchase records, feedback on our products, and responses to our customer surveys. This information allows us to curate personalized product recommendations that match your specific fitness needs, from home gym setups to commercial-grade gym equipment.
  • ‌Communication Records‌: When you reach out to our customer support team via email at facty@qlifitnessau.com, phone at +61 410 603 535, or our website contact form, we retain records of your messages, our response notes, and any associated resolution details to ensure we can provide consistent follow-up support for your questions, returns, warranty claims, or product assembly assistance.

2. How We Use Your Collected Information

Every piece of personal data we collect is used for legitimate, clearly defined purposes that are directly related to operating our e-commerce fitness equipment business. We will never process your information in a way that is incompatible with the purposes disclosed in this policy. The core use cases for your data are as follows:

  • ‌Order Fulfillment and Transaction Processing‌: We use your contact, delivery, and payment information to process your purchase requests, arrange for timely shipping and delivery of your fitness equipment, send you order confirmation emails, tracking updates, and delivery notifications. This also includes processing refund requests, handling product return procedures, and verifying your identity to prevent unauthorized fraudulent purchases on our platform.
  • ‌Website Functionality and User Experience Optimization‌: Technical usage data is analyzed to troubleshoot website technical issues, speed up page loading times for customers across Australia and other regions, adapt our website content to better suit your device and browsing habits, and test new features on our e-commerce store to reduce checkout friction for future visitors.
  • ‌Customer Support and After-Sales Service‌: We use your submitted contact details and communication records to respond to your product inquiries, provide step-by-step guidance for fitness equipment assembly, process warranty registration and claims, resolve post-delivery product issues, and ensure you receive all after-sales support you are entitled to after purchasing our products. Our customer service team based at our physical address at 56 Silverwater Road, Silverwater, NSW 2128, Australia will reference your account information to deliver consistent, knowledgeable support whenever you reach out to us.
  • ‌Personalized Service Delivery‌: With your opt-in consent, we use your product preference data to send you personalized product recommendations, exclusive offers on new fitness equipment releases, limited-time discount promotions, and tips for maintaining the fitness gear you purchased from us. We only send marketing communications that are relevant to your stated interests, and you can opt out of these communications at any time with no negative impact on your ability to shop on our website.
  • ‌Legal Compliance and Risk Protection‌: We process your personal information as required to comply with Australian tax regulations, consumer protection laws, and mandatory legal reporting obligations. We also use your data to investigate and prevent fraudulent transactions, unauthorized access to our user accounts, and other illegal activities that could harm the security of our business and the interests of our customers.
  • ‌Business Improvement and Product Development‌: Aggregated, anonymized customer data that cannot be linked back to any individual user is used for market research, analyzing sales trends, identifying popular product categories, and developing new fitness equipment products that better meet the evolving needs of our customer base.

3. Disclosure and Sharing of Your Personal Information

We will never sell, rent, or lease your personal information to unaffiliated third parties for their own marketing purposes under any circumstances. We only share your data with trusted third-party service providers when it is strictly necessary to complete the services you have requested from us, and all these partners are bound by strict data protection agreements that require them to protect your information in compliance with applicable privacy laws. The limited categories of third parties we may share your data with include:

  • ‌Logistics and Delivery Partners‌: We share your delivery name, address, and contact phone number with our partnered courier companies to ensure your purchased fitness equipment can be safely and accurately delivered to your specified location. These courier providers are only permitted to use your information for the sole purpose of completing the delivery service, and they are prohibited from retaining your data after the delivery is finalized.
  • ‌Payment Processing Service Providers‌: As mentioned earlier, we work with PCI DSS certified payment processors to handle all payment transactions on our website. These providers only access the payment information required to process your transactions, and they are not authorized to use your personal data for any other unrelated purposes.
  • ‌Cloud Service and Website Operation Partners‌: Our trusted IT service providers who host our website, manage our e-commerce platform, and maintain our data storage systems may have limited access to your data for the purpose of performing their technical maintenance and support duties. All these providers are required to implement strict data security measures to prevent unauthorized access to your information.
  • ‌Regulatory Authorities and Legal Bodies‌: We may disclose your personal information when we are legally obligated to do so, such as in response to a valid court order, government regulatory inquiry, or to protect our legal rights, property, and personal safety of our team members, customers, and the general public.
  • ‌Business Successors‌: In the event that QLI FITNESS EQUIPMENT AUSTRALIA PTY LTD undergoes a merger, acquisition, full or partial sale of company assets, your stored personal information may be transferred to the succeeding business entity as part of the transferred assets. We will notify all registered users via email and a prominent notice on our website of any such change in ownership or data management practices, as well as any new rights you may have regarding your personal data after the transfer.

4. Data Security Measures to Protect Your Information

We take the security of your personal information extremely seriously, and we have implemented multi-layered, industry-standard technical and organizational security measures to prevent your data from unauthorized access, alteration, disclosure, destruction, or accidental loss. Our security framework includes the following safeguards:

  • ‌End-to-End Encryption‌: All data transmitted between your browser and our website is protected via 256-bit Secure Socket Layer (SSL) encryption, which scrambles all personal and payment data during transmission to prevent interception by unauthorized third parties.
  • ‌Strict Access Control Protocols‌: Only a very limited number of authorized employees of QLI FITNESS EQUIPMENT AUSTRALIA PTY LTD have access to your personal information, and all these employees are required to undergo regular data privacy training, sign non-disclosure agreements, and their access to customer data is logged and audited on a regular basis.
  • ‌Secure Offsite Data Backup‌: All customer data stored on our servers is backed up in encrypted form at geographically separate secure data centers, to prevent permanent data loss in the event of unexpected system failures, natural disasters, or technical malfunctions.
  • ‌Regular Security Audits and Updates‌: Our internal IT team works with independent cybersecurity auditors to conduct quarterly vulnerability assessments and penetration testing on our e-commerce website, to identify and patch any potential security risks in a timely manner. We also regularly update our website software, firewall systems, and anti-malware tools to defend against the latest cyber threats.
  • ‌Physical Security for Offline Data‌: Any physical records that contain customer personal information stored at our registered address at 56 Silverwater Road, Silverwater, NSW 2128, Australia are kept in locked, restricted-access storage rooms that are monitored 24/7 by CCTV security systems, with access limited exclusively to pre-approved management personnel.

While we have implemented all reasonable and commercially viable measures to protect your personal data, it is important to note that no data transmission or storage system can be guaranteed to be 100% invulnerable. In the extremely unlikely event that a data security breach occurs that poses a high risk to your personal rights and interests, we will notify you and the relevant Australian privacy regulatory authority without undue delay, in full compliance with our legal notification obligations.

5. Your Privacy Rights and Options

Under the Australian Privacy Principles and applicable data protection laws, you hold a range of enforceable rights over the personal information we hold about you. You may exercise any of these rights at any time free of charge by contacting our privacy officer via email at facty@qlifitnessau.com or calling us at +61 410 603 535. Your rights include:

  • ‌Right to Access‌: You may submit a request to receive a complete copy of all personal information we currently hold about you, as well as details about how we have processed and shared your data in the past. We will provide this information to you within 30 calendar days of receiving your verified access request.
  • ‌Right to Correction‌: If you find that any of your personal information stored on our system is inaccurate, incomplete, or outdated, you have the right to request that we correct and update this data immediately. You can also make these edits directly through your user account settings page on our website at any time.
  • ‌Right to Erasure‌: You may request that we permanently delete all of your personal information from our active systems, subject to a small number of legal exceptions. For example, we are legally required to retain transaction records for a minimum of 7 years to comply with Australian tax and commercial accounting regulations, and this data cannot be erased until the mandatory retention period expires.
  • ‌Right to Restriction of Processing‌: You have the right to request that we temporarily suspend the processing of your personal data in scenarios where you dispute the accuracy of the data, you believe our processing activities are unlawful, or you no longer need our services but require us to retain your data for legal claim purposes.
  • ‌Right to Data Portability‌: You may request that we provide all your personal data that you have submitted to us, in a structured, machine-readable, commonly used format, so that you can transfer this data to another service provider if you wish.
  • ‌Right to Opt Out of Marketing Communications‌: At any time, you can click the “unsubscribe” link at the bottom of any marketing email we send you, or notify our support team directly, to opt out of receiving all future promotional communications from us. Even after you opt out of marketing messages, we will still send you essential transactional updates related to your existing orders, warranty information, and critical service notifications that you cannot opt out of as they are necessary to fulfill our contractual obligations to you.

Before we process any of your data rights requests, we may need to verify your identity to ensure that the person making the request is the legitimate owner of the relevant personal information, to prevent fraudulent access to other users’ data. We will never charge you any fee for submitting a data rights request unless your request is manifestly excessive, repetitive, or unfounded, in which case we may charge a reasonable administrative fee to cover our processing costs.

6. Use of Cookies and Similar Tracking Technologies

Our e-commerce website uses cookies, small text files that are downloaded to your computer or mobile device when you visit our site, to distinguish you from other visitors to our platform. Cookies help us deliver a better, faster, and more personalized browsing experience for you, and they allow us to remember your preferences so you do not have to re-enter information every time you return to our website. We use the following categories of cookies:

  • ‌Strictly Necessary Cookies‌: These cookies are essential to enable the core functions of our website, such as allowing you to log into your user account, add items to your shopping cart, and complete the checkout process. These cookies cannot be disabled through our website consent banner, as the platform will not function properly without them.
  • ‌Performance Cookies‌: These cookies collect anonymous information about how visitors use our website, such as which pages are most frequently visited, and if users receive error messages on certain pages. All data collected by these cookies is aggregated and anonymized, so it cannot be used to identify any individual user. We use this data to improve the overall performance and usability of our site.
  • ‌Functionality Cookies‌: These cookies are used to remember your preferences when you use our website, such as your selected language preference, your saved shipping address, and your custom product filter settings. This allows us to adjust our website to tailor your visit more conveniently according to your personal choices.
  • ‌Targeting and Advertising Cookies‌: These cookies are used to track your browsing activities across different websites, to display fitness equipment related advertisements that are more relevant to your interests. We only use these types of cookies if you have given us your explicit opt-in consent when you first visit our website.

You can manage or disable cookies directly through the settings on your own web browser. Please note that disabling certain categories of cookies may restrict your access to some full functionalities of our e-commerce website, such as the ability to keep items in your shopping cart between browsing sessions.

7. Cross-Border Data Transfers

As an Australian-based company, the primary data servers we use to store your personal information are located within Australia, but in limited circumstances, it may be necessary for us to transfer a small subset of your personal data to trusted service providers located outside of Australia, for example to cloud hosting facilities in New Zealand, Singapore, or other jurisdictions that have been recognized as having adequate data protection laws by the Australian Privacy Commissioner. Whenever we conduct any cross-border data transfer of your personal information, we will ensure that appropriate safeguards are put in place to protect your data, including executing legally binding data protection agreements with the overseas data recipients that enforce the same level of data protection required under Australian local privacy laws. You have the right to contact us to receive a copy of these relevant safeguard documents upon request.

8. Protection of Minors’ Privacy

Our e-commerce website and fitness equipment products are not targeted at individuals under the age of 18. We do not knowingly collect any personal information from children under 18 years old. If we become aware that we have inadvertently collected personal data from a minor without verifiable parental consent, we will immediately take steps to delete that information from all our servers and storage systems as quickly as possible. If you are a parent or guardian and you believe that your child has submitted personal information to us without your permission, please contact our privacy officer immediately at facty@qlifitnessau.com and we will resolve the matter promptly.

9. Updates to This Privacy Policy

We may occasionally revise and update this Privacy Policy from time to time to reflect changes in our business operations, new legal regulatory requirements, or improvements to our e-commerce service offerings. When we make material changes to this policy, we will update the “Effective Date” listed at the top of this document, and we will post a prominent notification on the homepage of www.qlifitnessau.com to inform all users about the upcoming changes. For registered account holders, we will also send a notification email to your registered email address to notify you of the policy revisions. We recommend that you review this Privacy Policy periodically whenever you visit our website to stay informed about how we are protecting your personal information. Your continued use of our website and services after the effective date of the revised Privacy Policy will be deemed as your acceptance of the updated policy terms.

10. Contact Information and Complaints

If you have any questions, concerns, or feedback about this Privacy Policy, or if you wish to submit a complaint about how we process and manage your personal information, you can contact our dedicated Privacy Officer through any of the following channels:

  • Company Name: QLI FITNESS EQUIPMENT AUSTRALIA PTY LTD
  • Registered and Physical Address: 56 Silverwater Road, Silverwater, NSW 2128, Australia
  • Contact Phone Number: +61 410 603 535
  • Official Contact Email: facty@qlifitnessau.com

We will respond to your inquiry or complaint within a maximum of 30 business days from the date we receive your message. If you are not satisfied with the response we provide for your privacy-related complaint, you also have the right to escalate your concern to the Office of the Australian Information Commissioner (OAIC), the national regulatory body responsible for overseeing privacy law compliance in Australia.

This Privacy Policy constitutes the full and binding agreement between QLI FITNESS EQUIPMENT AUSTRALIA PTY LTD and all users of our website with respect to the management and protection of personal information, and it supersedes all previous versions of privacy statements that we may have published prior to the effective date listed above.